KMID : 0607720140250010033
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Journal of Korean Community Nursing 2014 Volume.25 No. 1 p.33 ~ p.43
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Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies¡¯ Social Responsibility on Current and Future Smoking Intentions in Adolescents
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Shin Sung-Rae
Shin Sun-Hwa Lee Bok-Keun Yang Jin-Hee
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Abstract
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Purpose: To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies¡¯ social responsibility (CSR) on current and future smoking intentions in adolescents.
Methods: Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup¡¯s data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by ¡¯yes¡¯, or ¡¯no¡¯ responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, x2 test, Fisher¡¯s exact test and logistic regression were used.
Results: 98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~ 22.58) had a significant effect on their current smoking. Also, POP (¥â=.24, p<.001) and movie advertisement (¥â =.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (¥â=.15, p=.025) and environmental purifying campaigns (¥â=-.15, p=.034) had a significant effect on their future smoking intentions.
Conclusion: Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.
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KEYWORD
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Adolescent, Advertisements, Tobacco, Smoking
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